Private label eyelash extensions have become one of the fastest-growing business models in the beauty industry. Whether you run a salon, a lash training academy, or a beauty startup, launching your own branded lash product line allows you to build a long-term business with stronger profit margins and higher customer loyalty.

The best part?

You don’t need to run a factory or have manufacturing experience. With a professional OEM/ODM partner like LashVee, you can create fully customized lash products—from curl and thickness to packaging and logo—designed to represent your brand’s identity.

In this complete guide, you’ll learn exactly how the private label process works, how much it costs, how to choose packaging, and how to determine MOQ for your lash collection.

1. What Is Private Label in Eyelash Extensions?

Private label means selling high-quality lash products manufactured by a professional factory, but packaged and branded with your own name, logo, and identity.

With private label, you get:

• Custom lash trays
• Customized packaging
• Your logo printed or labeled
• Tailored curls, thickness, and styles
• A branded product that looks premium and consistent

This model is ideal for:

• Lash artists
• Beauty salons
• Lash educators
• Start-up lash brands
• Influencers launching beauty lines

Private label is more affordable and flexible than fully custom ODM development, but still gives you a completely unique brand experience.

2. Why Choose LashVee for Private Label?

As a manufacturer, LashVee provides full OEM/ODM support, allowing small and large brands to launch quickly with stable quality and beautiful custom packaging.

Key benefits include:

✓ Premium Korean PBT

Soft, stable curl retention, and consistent quality.

✓ Customized Curls

C, CC, D, DD, L, LC, LD, M curls and specialty regional curls.

✓ Customized Thickness

0.03–0.20, with precise diameter control and smooth, natural taper.

✓ Multiple Lash Types

• Premade fans
• Promade fans
• Classic trays
• Wispy/Spike fans
• Strip lashes
• Cluster lashes

✓ Full Packaging Customization

• Labels
• Wallpapers
• Boxes
• Inserts
• Stickers
• Trays

✓ ISO 9001 Factory Standards

Cruelty-free, vegan-friendly, CE/REACH-compliant.

✓ Global Shipping Support

Fast and stable worldwide logistics.

Private label is one of the best ways to launch a lash brand with minimal risk and maximum brand impact.

3. Understanding Lash Packaging Options (The Most Important Part of Branding)

Packaging is the first impression your customers see. The right box instantly elevates your brand and sets expectations for quality.

Below are the main components you can customize with LashVee’s private label service:

A. Lash Tray Wallpaper (Background Cards)

Your tray wallpaper can be customized to match your brand identity:

• Brand colors
• Patterns
• Minimalist luxury styles
• Gradient designs
• Metallic foil elements
• Logo positioning
• Lash series identification (e.g., “Doll Eye Volume Series,” “Cloud Classic Collection”)

A beautiful wallpaper enhances shelf presence and makes your lash trays instantly recognizable.

B. Labels & Stickers

Labels can be customized with:

• Logo
• Lash curl (C, D, etc.)
• Thickness (0.03, 0.05, 0.07, etc.)
• Length
• Product name
• Batch info (optional)

Different finishes available:

• Matte
• Glossy
• Metallic gold/silver
• UV spot

High-quality labels are a low-cost way to elevate your brand.

C. Lash Tray Cases

Tray cases are the plastic container holding the lash tray. LashVee offers many shapes:

• Standard clear tray
• Rounded-edge tray
• Frosted tray
• Pink/black colored trays
• Premium hard trays
• Eco-friendly paper trays

The material and finish change the overall perceived value.

D. Outer Boxes (Retail Packaging)

This is where brand personality shines.

Available materials:

• Magnetic paper boxes
• Drawer-style boxes
• Acrylic boxes
• Transparent lids
• Eco-friendly kraft paper
• Glossy or matte coated paper
• Textured luxury paper

Your outer packaging can match your aesthetic:

• Minimal black-white-silver
• Pastel beauty style
• Bold and colorful
• Premium luxury
• Natural eco-friendly concepts

The packaging experience directly impacts customer loyalty.

4. Private Label MOQ (Minimum Order Quantity)

MOQ varies depending on customization level. LashVee keeps MOQs beginner-friendly to make launching easier.

Common MOQ ranges:

• Custom Tray Wallpapers: 100–200 pcs
• Custom Stickers: 100 pcs
• Custom Outer Boxes: 100–300 pcs
• Standard Lash Trays (no customization): 20–50 pcs
• Fully custom OEM collection: 200–500 pcs

If you’re just starting, you can launch with:

• A few lash styles
• Custom stickers + custom wallpaper
• Standard tray cases

This keeps your cost low while still giving you a branded identity.

5. Private Label Pricing (What Affects the Cost?)

The price of private label eyelashes depends on 4 main factors:

A. Lash Type

Some styles cost more due to complexity:

• Classic trays → most affordable
• Volume trays → mid-range
• Premade fans → higher cost
• Promade fans → highest cost
• Special spikes/wispy trays → premium

B. Packaging Level

Your packaging choices can significantly affect your cost per unit.

Approximate cost tiers:

Entry-Level (Most Budget-Friendly)

• Custom stickers
• Simple wallpaper
• Standard tray
• No outer box / polybag → Ideal for beginners

Mid-Level (Branding + Professional Look)

• Custom wallpaper
• Custom acrylic tray
• Printed outer box → Most popular option

Premium Level (Luxury Brand Aesthetic)

• Magnetic boxes
• Unique die-cut shapes
• Metallic foils
• Special laminated papers → Best for high-end or salon-exclusive brands

C. Quantity

Higher quantity = lower per-unit price.

D. Shipping Costs

Depends on:

• Weight
• Region
• Shipping speed (air vs sea)

LashVee supports global shipping with competitive rates.

6. The Full Private Label Process (Step-by-Step)

Below is the exact workflow LashVee uses to help beginners and established brands launch quickly.

Step 1: Consultation & Product Selection

You share:

• Target market
• Brand style
• Lash types you want
• Budget
• Launch timeline

We recommend:

• Best-selling curls and thicknesses
• Suitable lash types
• Packaging combinations

Step 2: Branding & Packaging Design

You send:

• Logo
• Colors
• Inspiration images

LashVee provides:

• Tray wallpaper mockups
• Label designs
• Packaging layout
• Revised versions until you approve

Step 3: Sample Production

You receive:

• Lash samples
• Packaging samples

You check:

• Quality
• Softness
• Curl
• Uniformity
• Appearance

Revisions can be made before mass production.

Step 4: Mass Production

Once approved:

• Lashes enter production
• Wallpapers & labels are finalized
• Boxes are printed
• Everything assembled into your final branded collection

Step 5: Quality Inspection

Every batch is checked for:

• Curl consistency
• Thickness accuracy
• Fan symmetry
• Clean bonding
• Logo alignment
• Packaging defects

Step 6: Shipping & Delivery

LashVee provides:

• Worldwide express delivery
• Tracking
• After-sales support

Within days, your brand-new lash collection arrives ready to sell.

7. How Much Do You Need to Start a Private Label Lash Brand?

You can launch a small branded product line starting from very affordable budgets.

Small Starter Budget ($200–$600)

• 20–50 lash trays
• Custom stickers
• Basic wallpaper
• Standard tray case

Professional Brand Budget ($600–$1,500)

• 50–150 lash trays
• Custom outer box
• Premium tray
• Multiple lash types

High-End Luxury Brand ($1,500+)

• Full custom magnetic packaging
• Multiple series
• Full collection launches

No matter your budget, private label gives you high profit margins because lash trays have excellent markups.

8. Tips for Building a Successful Private Label Lash Brand

To grow consistently, focus on:

1. Strong Visual Identity

Your design should be instantly recognizable.

2. Consistent Quality

Your customers must trust that each tray is the same.

3. Trend Updates

Offer trending styles like:

• Manga
• Wispy
• Wet look
• Doll eye mapping fans

4. Good Photography

Show your products professionally.

5. Listen to Feedback

Let your customers guide your next designs.

Final Thoughts: Private Label Makes Lash Branding Simple

You don’t need a big team or massive investment to create a professional lash line. With private label OEM/ODM support from LashVee, your brand can launch quickly, look polished, and offer premium-quality lash products that your customers will trust.