Starting your own lash brand is one of the most accessible and profitable beauty business opportunities today. Whether you’re a lash artist who wants to expand into retail, a salon owner looking to create a signature product line, or a beauty entrepreneur aiming to build a long-term brand, launching a lash line is a powerful way to stand out in a competitive market.
The good news? You don’t need to own a factory, hire a production team, or understand manufacturing details from day one. With the right partner—especially an OEM/ODM lash manufacturer like LashVee—you can turn your idea into a fully customized product line with professional-quality lashes and packaging.
This guide walks you through every step of starting your lash brand, from defining your concept to launching your first customized lash collection.
1. Define Your Brand Vision and Market Position
Before jumping into packaging and samples, the most important step is clarifying what your lash brand represents. A strong concept gives direction to product choices, design decisions, and marketing strategy.
Here are the key questions to answer:
What type of lash brand do you want to build?
- Luxury lash extensions for professional artists
- Everyday beauty lashes for consumers
- Vegan, cruelty-free lash collections
- Trend-driven styles (wispy, manga, doll eye, etc.)
- High-performance professional supplies
Who are you selling to?
- Lash artists
- Salons
- Makeup artists
- Daily wear customers
- Influencers or boutique stores
What will make your brand unique?
- Superior quality (Korean PBT, hand-fanned volume, etc.)
- Customized curls or specialty lash maps
- Eco-friendly packaging
- Trend-leading designs
- Inclusive lash styles for different eye shapes
Once your position is clear, every decision after this becomes easier—your brand will feel intentional instead of random.
2. Choose the Right Manufacturer (Your Most Important Decision)
Finding a reliable lash manufacturer is the foundation of your brand’s success. Your customers will judge your brand primarily by lash quality and packaging—both of which depend on your supplier.
A professional manufacturer should offer:
✓ Stable Quality Production
- Premium Korean PBT
- Consistent diameter and softness
- Symmetrical volume fans
- Zero-sticky bases
- Clean, dense strips that are easy to work with
✓ Full OEM/ODM Support
This includes customizations such as:
- Customized curls (C, CC, D, L, M, and specialty curls for local markets)
- Customized thickness (0.03–0.20)
- Multiple lash types (classic, volume, premade fans, strip, clusters)
- Customized wallpapers with brand colors
- Customized trays, labels, stickers, outer boxes
- Private label printing
✓ Quality assurance
A reliable factory will meet international standards:
- ISO 9001 quality system
- Cruelty-free & vegan-friendly materials
- CE/REACH-compliant production
- Professional inspection before shipment
✓ Global delivery & support
You should expect:
- Worldwide shipping
- Transparent timelines
- Consistent communication
LashVee, as a long-term OEM/ODM supplier, provides all of these advantages so beginners can start a lash brand without complexity.
3. Select Your Product Line (Start Small, Grow Smart)
One mistake beginners make is launching too many products at once. The most successful lash brands start with 2–4 hero products, then expand after building momentum.
Start with your strongest category:
- Classic lash trays
- Volume lash trays
- Premade fans (4D–14D)
- Wispy or spike fans
- Strip lashes
- Cluster lashes
- Lash accessories (glue, tweezers, sealants)
How LashVee helps brands choose products
We guide clients based on:
- Target customers
- Market trends
- Regional style preferences
- Budget and MOQ
- Brand aesthetic
For example:
If your market prefers dramatic styles, we may suggest D curl, 0.07, 5D–10D volume fans.
If your brand is minimal and natural, we might recommend 0.03–0.05 classic or airy volume trays.
Starting with a tight, focused line makes inventory easier, reduces risk, and helps build a recognizable signature style.
4. Customize Your Lashes (Where Your Brand Becomes Unique)
Customization is what transforms a generic lash into your brand’s identity.
Key custom options with LashVee OEM/ODM:
✓ Customized Curls
You can offer:
- C, CC, D, DD
- L, LC, LD
- M curl for trending Uplift styles
- Regional-specific curl designs
✓ Customized Thickness
Options include:
- Ultra-soft natural: 0.03–0.05
- Balanced classic: 0.10–0.15
- Bold strip lashes: 0.20
All produced with stable heating and shaping techniques for long-lasting curl retention.
✓ Customized Lash Types
You can mix different categories:
- Classic extensions
- Premade fans
- Promade fans
- Wispy & spike fans
- Strips & clusters
This lets your brand target both professionals and everyday consumers.
5. Design Your Packaging (Your Most Powerful Marketing Tool)
Even if your lashes are perfect, customers won’t know until they open the box.
Packaging is the first impression—and one of the biggest drivers of perceived value.
LashVee supports full packaging customization with:
✓ Customized Wallpaper
Your lash tray backgrounds can feature:
- Brand colors
- Patterns
- Logo icons
- Minimalist luxury style
- Trendy or artistic themes
✓ Customized Labels
Printed with:
- Logo
- Product details
- Thickness, curl, length
- Batch or certification info
✓ Customized Lash Cases & Boxes
Options include:
- Acrylic boxes
- Magnetic boxes
- Eco-friendly paper boxes
- Transparent covers
- Matte, glossy, UV finish
- Premium textured materials
Your packaging should match your brand positioning—whether minimal luxury or bold creative.
Want to learn more about packaging options, MOQ, and pricing?
6. Request Samples (Your Quality Test Stage)
Before placing wholesale or OEM orders, always test:
What to check in your samples:
- Lash softness
- Curl consistency
- Strip stickiness
- Fan symmetry
- Base sharpness (for premade)
- Whether lashes pick up smoothly
- Comfort level for models or clients
What LashVee provides:
- Sample kits with your chosen curl/thickness
- Optional packaging samples
- Adjustments based on your feedback
This step ensures your final product matches your vision.
7. Get Your Brand Identity Right (Logo, Colors & Messaging)
Brand presentation is essential in the beauty industry.
Basic elements you need:
- Logo (vector format)
- Color palette
- Fonts
- Product naming style (e.g., “Silky Volume,” “Cloud Series,” “Studio Line”)
- Brand story
- Photography style
If you don’t have a design team, LashVee can assist with:
✓ Label layout
✓ Tray wallpaper design
✓ Packaging mockups
✓ Minimal logo refinements
You want your brand to look cohesive from day one.
8. Understand MOQ and Production Timelines
One advantage of working directly with a manufacturer is flexibility.
Typical MOQ ranges:
- Custom trays: 50–200 pcs per style
- Custom boxes: 100–300 pcs
- Private label stickers: 100 pcs
- Bulk lash trays (no logo): Very low MOQ
Production time:
- Standard trays: 7–12 days
- Custom packaging: 10–20 days
- Full OEM collection: 20–35 days depending on complexity
LashVee’s logistics team ships worldwide, with tracking and support.
9. Plan Your Launch (Sales + Marketing Strategy)
Once your products are ready, it’s time to plan your brand debut.
Best launch channels:
- TikTok
- Shopify / WooCommerce store
- Lash supplier marketplaces
- Salon reseller partnerships
- Lash training academies
- Influencer collaborations
Recommended launch content:
- Unboxing videos
- Lash map tutorials using your brand
- Before/After photos
- Lash artist testimonials
- Quality comparison videos
Launching with strong visuals creates trust quickly—especially in the lash industry.
10. Grow Your Brand With Customer Feedback & New Designs
After your first batch sells, listen carefully to your customers:
- Which curls sell fastest?
- Do artists prefer premade or promade?
- Which packaging gets the best reactions?
- What styles should you add next?
Lash brands grow fastest when they release updated collections every 3–6 months—wispy styles, spike fans, or regional curl trends.
With a manufacturer like LashVee, you can develop new ODM concepts quickly—your brand stays fresh and competitive.
Final Thoughts: Starting a Lash Brand Is Simpler Than You Think
With the right manufacturer, launching your lash brand doesn’t require experience or a huge investment. A clear vision, reliable supplier, and strong branding are all you need to enter a rapidly growing beauty market.
At LashVee, we help both beginners and established professionals create premium-quality lash products with full OEM/ODM support—from curl customization to packaging to worldwide delivery.
And if you’re ready to go deeper into the private label process, including packaging choices, MOQ, and price planning, continue with the next guide:
