Custom Eyelash Packaging Wholesale Guide
Create Your Own Lash Brand (Factory-Direct, Private Label Ready)
- We provide end-to-end eyelash packaging: structure, printing, inserts, finishing, mass production.
- We provide channel-fit packaging for DTC, wholesale, retail: durable, scannable, brand-consistent.
- We provide custom lash boxes: cartons, drawer boxes, magnetic rigid boxes, sleeves, kits.
- We provide integrated lashes + packaging production to reduce misfit, delays, and rework.
- We provide sampling and QC: tolerance, closure feel, scuff resistance, shipping durability.
- We provide cost-smart premium upgrades: materials, selective foil/UV/emboss, SKU standardisation.
Why Eyelash Packaging Drives Sales in Lashes
Lash packaging influences conversion and repurchase in three measurable ways:
Perceived value (pricing power)
Premium structures (rigid boxes, magnetic closures, clean foiling, accurate color) justify higher ASP. Cheap structures signal “commodity.”
Protection (returns and complaints)
Bent trays, deformed corners, crushed boxes, and loose lashes create refunds and negative reviews. Packaging that survives parcel shipping reduces silent losses.
Brand memory (repeat orders)
The lash market is crowded. Packaging is a repeatable brand asset: visual identity + tactile cues + consistent unboxing.
Ready to Create Your Lash Brand Packaging?
How LashVee Helps You Build Brand-Ready Eyelash Packaging
If you’re still planning your launch, start with How to Create Your Own Lash Brand
Need to confirm styles and tray sizes first? Visit Eyelash Products
- Custom eyelash packaging structures for every price tier.
- Lash packaging inserts prevent shifting and damage.
- Premium finishes for custom lash packaging without waste.
- Private label eyelash packaging with consistent colour control.
- OEM/ODM lash packaging matched to your SKU dimensions.
- Shipping-ready eyelash packaging to reduce returns.
- Multi-style white label eyelash package for fast launch.
Private Label Lash Packaging Solutions and Types
Rectangular Premium Paper Lash Box
Rectangular Premium Magnetic Lash Box
Acrylic hard plastic round shaped case With Mirror
Diamond Eyelash Boxes
Private label Windowed Eyelash Boxes
Crystal Drawer Eyelash Boxes
Book/Multi Pairs eyelash Boxes
More Customization Options
Packaging Solutions (Structures, Materials, and Use Cases Explain)
Folding Cartons (Best for Cost-Controlled Launches)
1) Standard tuck-end paper box (folding carton)
Best for: entry-level private label, e-commerce starter SKUs
Pros: lowest cost, fast production, easy storage
Cons: less premium feel, lower crush resistance than rigid boxes
Upgrade ideas: matte lamination + spot UV logo, foil logo, internal tray stabilizer
2) Sleeve + inner tray system
Best for: brands that want a cleaner “premium” look without rigid-box cost
Pros: higher perceived value than basic carton, better structure stability
Cons: slightly higher assembly cost, requires accurate tolerances
Drawer Boxes (The Most Popular Premium-Feeling Lash Box)
1) Paper drawer box (rigid or semi-rigid)
Best for: most private label lash brands (mid-tier to premium)
Pros: strong unboxing experience, good protection, repeat purchase friendly
Cons: higher unit cost than folding carton, needs good QC to avoid friction issues
Options:
- ribbon pull
- thumb notch
- inside print pattern (brand texture)
Magnetic Closure Boxes (High-End Signature Lines)
Book-style magnetic rigid box
Best for: luxury SKUs, influencer boxes, PR kits
Pros: strongest premium signal, giftable, durable
Cons: cost + shipping weight, magnet alignment QC is critical
Common mistakes to avoid:
- weak magnet spec → “cheap closure”
- foil cracking on fold lines
- scratches on soft-touch film without anti-scratch lamination
Window Boxes (Show the Product Without Opening)
PET window cut-out cartons
Best for: retail shelf sales, customers who want to see style
Pros: reduces “unknown product” hesitation
Cons: window film can scratch; cut-out edges must be clean
Upgrade ideas: partial window + foil frame, or die-cut brand shape window
Multi-SKU Sets and Kits (Bundles That Look Like a Brand)
Rigid set box with inserts (2–10 pairs / mixed styles)
Best for: subscription kits, seasonal kits, salon bundles
Pros: high AOV potential, strong gifting look
Cons: engineering complexity; insert cost rises quickly
Insert options: EVA foam, cardboard partitions, molded pulp
Talk About Custom Lash Packaging Plan
Lash Box Material Options
Choose from a variety of materials to design eyelash boxes that offer both strength and a luxurious look for your products.
How to Start Your Packaging Project With LashVee
What you send us
- Your brand positioning (premium / pro / entry)
- Your selling channel (e-commerce / salon / retail)
- Your lash type and tray style
- Reference photos (what you like / dislike)
- Logo files (AI/PDF preferred)
- Target MOQ and estimated reorder frequency
What you receive
- recommended packaging structure options (2–3 practical choices)
- dieline / structure plan
- material + finish suggestions aligned to your price point
- sampling plan and production timeline
- clear quote logic (so you understand what changes the price)